Even though retail sales fell in June, Massachusetts says that sports betting is on the rise.
In June, Massachusetts' sports betting handle and taxable gaming revenue both went up over the previous year, even though the state reported a loss in its retail market.
Massachusetts sports betting July Total player spending on sports betting in Massachusetts for June amounted to $509.4m (£303.1m/€467.8m). This is 57.5% more than the $323.5 million it was last year, but 13.3% less than the $587.3 million it was in May of this year. This is also the lowest monthly total since August 2023, when $314.9 million was bet.
In June, people spent $500.7 million on online betting, whereas only $8.6 million on retail betting.
Operators in both online and retail made $40.5 million in sales. This is 25.8% more than last year's $32.2 million haul, but 29.0% less than May's $57.0 million haul, which was the lowest monthly sum since $22.7 million in August.
In June, online sports betting brought in $41.0 million. But the retail sector lost $588,965, which brought down the total revenue for the month.
In June, the hold rate across the Massachusetts market was 8.30%. Due to the monthly loss, online hold went up to 8.44% while retail hold went down to 0.01%. Also, the tax on sports betting reached $8.2 million, with almost all of it coming from the online industry.
DraftKings is still in the lead in Massachusetts.
When you look at the market by operator, DraftKings is still the biggest player, making $19.3 million off of $263.7 million in bets. DraftKings also had a 7.58% hold for the month.
FanDuel, which is owned by Flutter Entertainment and has been a long-time competitor, came in second with $16.5 million in revenue on a $141.4 million handle, leaving an 11.9% hold. BetMGM came in a distant third with $2.3 million in revenue from $34 million in bets and a 7.09% hold.
Fanatics made $1.7 million from $20.2 million in bets, which is an 8.63% hold. ESPN Bet, on the other hand, made $1.2 million off $21.8 million in bets, which is a 5.72% hold.
In June, Caesars finished up in Massachusetts with a loss of $16,588 on $19.6 million in bets and a hold of only 0.15%.
Encore Boston Harbour was the only one of the state's three licensed operators to make any money in retail. The venue made $146,565 in June from a $4.7 million handle, which is a 3.40% hold.
Plainridge Park Casino, on the other hand, lost $186,969 on $3.0 million in bets, for a negative hold of 6.09%. At the same time, MGM Springfield lost $548,561 on a $1.0m handle, which means a 2.21% hold.
Bally Bet gets in on the action
Bally Bet, a new operator, joined the Massachusetts online market earlier this month.
The brand has had its interim licensing for around 18 months, and it is the last operator to get permission to launch in 2023. Betr and WynnBet left Massachusetts earlier this year, so Bally Bet will be the sixth betting choice for people in the state.
On July 2, it officially opened, and the following wave of monthly reports will show how well it did in its first month.
Massachusetts casinos make less money
The Massachusetts casino market saw reductions in both year-on-year and month-on-month sales, save for sports betting.
Gross gaming revenue from table games and slots declined 4.5% from the previous year to $96.1 million. This is also less than the $98.0 million recorded in May of this year.
Table games brought in $29.9 million, while slots brought in $66.2 million. In June, casino gambling brought in $27.3 million in taxes.
Encore Boston Harbour came in first with $60.4 million in total revenue, which included $34.9 million from slots and $25.5 million from table games. MGM Springfield came in second with $31.9 million in revenue, ahead of Plainridge Park Casino, which made $13.8 million.
The entire amount of money made from gaming in Massachusetts in June was $136.5 million, which brought in $35.6 million in taxes for the state.